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The story of Protein Pints, a high-protein, low-sugar ice cream created by childhood friends Paul Reiss and Michael Meadows, has reached a significant milestone. The product is now available in Meijer stores across the Midwest. This achievement holds special meaning for the two entrepreneurs from Hudsonville, Michigan, who have a long-standing connection with the retailer.
Paul Reiss's family ties to Meijer run deep, with both parents having worked for the company and his grandparents knowing Fred and Lena Meijer personally. For Paul and Michael, launching their product at Meijer is more than just business; it's personal.
The duo's friendship began on a school bus when they were five years old. Their shared interests in soccer and weightlifting eventually led them to create Protein Pints. "We were trying to get a ton of protein to support our nutrition goals," Paul said. "We thought, why not combine the two? It was a win-win – delicious ice cream that fit our nutrition goals."
In 2022, they started developing their recipe, which includes 30 grams of protein per pint and only five grams of sugar per serving. Michael explained their commitment to quality ingredients: “Every flavor comes from real ingredients like cocoa, strawberry puree, or mint extract.”
Their big break came during the Start Garden 100 competition in West Michigan, where they connected with Meijer. The retailer helped them become 'retail ready' and guided them through launching at Grand Rapids Bridge Street Market. “Meijer has been with us every step of the way,” Michael said.
Protein Pints is expanding from 14 to 187 Meijer locations this year. The company currently employs six full-time and three part-time staff members and plans to open headquarters in Grand Rapids soon.
Paul emphasized the importance of their partnership with Meijer: “Having Meijer as our first retail partner is incredibly meaningful to us.” Over the summer, they engaged with their community by distributing over 12,000 samples at local events.
