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Meijer Media, the media network of the Midwest retailer Meijer, has announced new advertising strategies to enhance its digital presence. The introduction of Pinterest, Online Video (OLV), and Connected TV (CTV) as advertising platforms aims to help brands connect with shoppers in a more personalized manner.
Jeff Leitch, Director of Meijer Media, stated, "Our new advertising offerings reflect our commitment to connecting brands with shoppers in meaningful and innovative ways." He emphasized that by integrating creative storytelling with data-driven targeting and strategic media partnerships, brands can engage customers throughout their journey and achieve measurable results.
The integration with Pinterest allows brands to inspire customers through visually engaging content that supports product discovery. Campaigns on this platform will use Meijer Media's first-party data to create personalized experiences tailored to customer preferences. These campaigns aim to leverage key retail moments such as back-to-school and holiday shopping to drive connections leading to conversions.
As streaming platforms gain popularity among consumers, Meijer Media's OLV and CTV strategies are focused on delivering compelling video content. These efforts aim to capture attention, boost brand awareness, showcase product innovations, reinforce brand equity, and utilize the emotional power of video for connection with engaged viewers.
Meijer Media encourages brands to explore these new platforms for innovative storytelling and strategic partnerships. Interested parties can find more information at meijermedia.meijer.com or contact info@MeijerMediaNetwork.com.
Meijer is a privately owned retailer operating over 500 locations across the Midwest. Known for pioneering the one-stop shopping concept, it employs over 70,000 team members who strive to provide a seamless shopping experience both in-store and online. The company is recognized as a Great Place to Work and donates at least 6 percent of its profit annually to community strengthening initiatives. More details about Meijer can be found at newsroom.meijer.com.
